The “5 Phases” of SEO Process - Permaculture Institute Thailand

Ranking a website in today’s competitive world of SEO (Search Engine Optimization) has become a very daunting task for most small business owners. Here at Rak Tamachat we faced many of the same issues with our growing web presence. We struggled to find a way to stay focused on our core business of Sustainable Education with Permaculture and Natural Building and still find the time to work on our SEO.

We knew we needed to have a Process to make understanding and implementing a winning SEO strategy work with us. We wanted to make SEO work for us, not us for SEO. After lots of hard work, we finally nailed down the winning strategy that keeps Rak Tamachat at the top of our Keyword ranking.

As Rak Tamachat is all about sharing and paying it forward, we now offer you the opportunity to learn how we do it and more importantly, “we hope to take the mystery away from the term SEO“.

What are the Five Phases of the SEO Process?


SEO Audit Report (Data Acquisition)

You need to allow your data to teach you how your site is working and where you can improve it. At Rak Tamachat we have a proprietary SEO Audit Report that pulls important SEO data from Google Search Console, Google Analytics and SEM Rush to help us formulate an initial way ahead for your campaign.

Onboarding Questions

You are the most important person in your business, you have valuable knowledge about your business, website, and customers. Our team of SEO Engineers needs to understand your business like you do so we can work to help you with the intricacies of the SEO Process. We have created an onboarding questionnaire that helps us hack an understanding of your business in a matter of minutes.

Industry Mapping

We use tools like Ahrefs and Buzzsumo to monitor websites in your industry. We work to get a clear picture of what’s working and what’s not. We will build an SEO Campaign and create a custom multi-channel SEO strategy specifically for your business. Gaining key insights on how your competitors are operating their SEO campaigns allows us to customize your campaign for the best rankings.

Contract Kickoff Meeting

Once we have completed the data acquisition, onboarding questions and industry mapped out, we have a final call to review everything before we begin your campaign. While this may seem like overkill, we do all of this in the 1st week of your campaign. SEO strategy and professional implementation are what separates the rankings and we work hard at the start to assure success in the end.

Technical SEO Audit

Search Engines such as Google rank websites that are built according to their Webmaster guidelines. Our SEO Team will run a  full Technical Audit Report of your site. We will then present all SEO issues in an easy to understand report. Our SEO Engineers will then work for you to fix all outstanding SEO issues with your site. With our Clear Pricing Tables, you will always be in control of your workflow.

Website Quality Audit

Google creates a “quality score” for your website and relies on it for deciding which websites to rank. Rak’s proprietary Content Audit Report evaluates the quality of every page on your website. We then give specific actions to take to improve it and the cost per action. You will be in total control with our Clear Pricing Tables, you can make an informed decision in line with your monthly SEO Budgets.

Keyword Research Report

The Keyword Research Report gives clear insight into the Quality of the Keywords in your SEO Campaign. We will find the “main”, secondary and semantic keywords for every page on your website. We will then cross-check each one against the top competitors in your industry. You will gain a clear picture of the industry focus as concerned with keyword traffic generation and how customers find you.

“On-page” SEO Improvements Report

Our SEO Team we will enter all the data from your keyword research into a custom “On-page SEO Improvements Report“. The Report will outline all the exact changes that are needed to be made to key pages on your site. With your approval, our team of SEO trained writers will go in and optimize your content for you assuring that your On-page SEO is optimized for your industries Google Rankings.

Technical Adjustments Report

Once we have identified the technical SEO issues with your site. We will give you a detailed listing of specific pricing and work with you to plan a course of action. We will outline the top priority items to work on first and work our way into a better overall SEO score. Our SEO team has the experience to execute all the improvements for you and our open pricing model will allow you to choose your pace.

Keyword Gap Analysis Report

The Keyword Research Report looked at optimizing your current pages for winning SEO. The Keyword Gap Analysis Report scrapes the top ranking websites in your industry and shows the highest traffic (valuable) keywords. Our team of SEO Engineers can then use this data to reverse engineer new pages on your website which will rank against your competitors top pages, driving you more traffic.

Content Topic Matrix Report

Using the Keyword Gap Analysis, our Team will assign “intent” to each of the keywords. Keywords with “top of funnel” intent are used to build content topics to be released on your site. Our team will then build a full Content Topic Matrix Report to baseline consistent content creation over your campaign. Our SEO team can then tailor your content creation in line with the top trending keywords for your industry.

New page creation

The keywords with “bottom of funnel” (i.e. purchase) intent are used to build out new landing pages on your website. Our team of UX (User Experience) designers will mock up the recommended layouts for additional pages to publish on your site. Once you have approved the new user-friendly designs we can implement the changes in accordance with our open pricing policies.

Comprehensive Link Audit

Our SEO team will perform a detailed review your existing link profile with a Comprehensive Link Audit. We often discover manipulative and unnatural links from work in the past, which could be causing problems now, or may in the future. Our team will work with you to identify any bad links and can also provide disavowing link services for you if need. All in line with our open pricing policy.

Link Prospect Reporting

Business should not be focused on “Building Links”, but providing compelling reasons for their audience to talk about their brand and attract new customers. That said, Links are still the fundamental signal used by the search engines to score a website in the search engine results (rankings). We will scan your industry to find relevant links that we can place great content that will signal the Engines.

Link Outreach Relationships

Our SEO Outreach team works to develop and maintain close relationships with journalists & bloggers (webmaster) to connect content & campaigns. Our team knows the power of highly targeted & personal communication through the medium of great content. We will work to make your content attractive and very “linkable”. Great Content makes link outreach easy, and our content writers are real wordsmiths.

Digital Public Relation Campaigns

Our online PR consultants have contacts with key publishers, bloggers, journalists & influencers in various industries & sectors across the world. They help develop PR strategies that work online to attract links, as well as in the offline world.

Influencer Campaigns


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